Will This Attract British Tourists to Lee County?
The idea is to bring together the Beaches of Fort Myers & Sanibel — and Disney.
It’s a hook for British tourists, said Jeanne Bigos, Lee County resort sales and marketing director.
Bigos’ dream is to get it on the cover of Virgin Holidays’ catalogue of travel packages for 2007.
Virgin Holidays is an affiliate of Richard Branson’s Virgin Atlantic Airlines. It’s the tour operator that brings the most visitors from the United Kingdom to Florida.
Southwest Florida bills itself as the natural antidote to theme-park overdose. But the sand castle is unabashedly Disney-esque, because the English are nuts about Central Florida theme parks.