The River District – Downtown Fort Myers
Downtown Fort Myers has a new name: The River District.
The Fort Myers Redevelopment Agency established The River District name after receiving support from both the Fort Myers City Council and the Fort Myers Redevelopment Agency Advisory Board. The agency now will begin marketing The River District in a campaign to attract new businesses and more visitors to the area.
“We are so excited for the new name, the new look and the new campaign for the downtown area,” said Don Paight, executive director of the Fort Myers Redevelopment Agency (FMRA). “We have been working hard for a number of years to revitalize the downtown area, but this name change will give us new direction and new energy to build on those efforts.”
Read the full press release from the City of Fort Myers.