Cape Coral Real Estate - Fort Myers Real Estate - Boat US Magazine May 11, 2008
Posted by Brenda in Boating, Buying Real Estate, Cape Coral FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, SW Florida Lifestyle, Southwest Florida Real Estate.Tags: cape coral homes, cape coral property, cape coral real estate, cape coral waterfront, cape harbour cape coral, fort myers property, fort myers real estate, fort myers waterfront
add a comment
Great article on Cape Coral and Fort Myers in the May 2008 Issue of Boat US magazine.
Sellers are Pricing Right March 27, 2008
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Real Estate, Real Estate - International.Tags: cape coral real estate, lee county real estate
add a comment
Last year, the battle cry was for sellers to be realistic about home values.
And now we are happy to see that properties in our area are priced right. Looking at single family pool homes that sold in the last 30 days in zip code 33914, the average purchase price was 94% of list price. A few of those closed higher than the asking price, suggesting a bidding war on a well-priced property.
Here is a link to the CMA report (PDF Format):
33914 Pool Homes Sold, Last 30 days
Related Links: Lee County Market Stabilizes
Existing Home Sales Stabilize March 26, 2008
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.Tags: cape coral real estate, fort myers real estate
add a comment
Existing Home Sales Stabilize for February in Fort Myers-Cape Coral
Fort Myers, FL –The REALTOR® Association of Greater Fort Myers and the Beach, Inc, dba CORE, reports that existing single family home sales for February 2008 are even with last year, with 445 units sold in both February 2008 and February 2007. This is in comparison to statewide figures which show a declining trend of negative (25) twentyfive percent for single-family, existing home sales.
Existing condominium sales for Fort Myers-Cape Coral are up 19% versus a year ago, with 181 units sold in February 2008 versus 152 units sold a year ago.
The median sales price for existing single-family homes was $211,900 in Fort Myers-Cape Coral, which was above the statewide average of 198,900, but off from the prior year by (17) seventeen percent. Existing condominium prices fell short of last year by (19) nineteen percent, with a median price of $199,200 for the Fort Myers-Cape Coral market.
“These figures reflect what our members have been seeing in the past few weeks – we’ve had more buyers interested in viewing properties, more prospects attend open houses, and more home buyers presenting sellers with tangible offers”, said President Ron Carpenter. “There are some beautiful properties available in this market at a very good value, and with the low mortgage rates, buyers are realizing that now is the time to buy”.
Lee County Pending Home Sales Up in February March 11, 2008
Posted by Brenda in Cape Coral FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.1 comment so far
Reported by the News-Press, March 8 2008
Pending sales in the region jumped dramatically in the last month, according to the Florida Gulfcoast Multiple Listing System Common Database used by Realtors to track sales in Lee County and small parts of Charlotte, Collier and Hendry counties.
In January, 159 single-family homes in those counties had sales pending. In February, the number climbed to 753.
In addition, the database shows 436 sales, 191 in Cape Coral, were closed in the area in February, compared to 330 sales, 144 in Cape Coral, closed in January.
Insurance Rate Update - Rates Dropping in ‘08 November 25, 2007
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.add a comment
From the Cape Coral Daily Breeze, Nov 2007
Controversial property insurance reform passed in January should start to make an impact at the start of the coming year, according to a pair of local legislators.
State Sen. Burt Saunders, R-37, said Friday that Florida’s Office of Insurance Regulation informed members of the state’s legislature that residents can expect a major drop in the cost of property insurance.
“There are estimates that with the new proposal that went into effect this past year is that the insurance rates could be dropping as much as 20 to 25 percent as we get into 2008,” he said in a telephone interview.
Rep. Gary Aubuchon, R-Cape Coral, took a similar view.
“The rates come down as each individual insurance company purchases their reinsurance policies,” said Aubuchon. “Depending when that renewal period is is when ratepayers should see lower rates and for some, it’s already begun.”
Before the reform measures were approved, insurance companies in the state of Florida would provide their own insurance to customers and cover the cost of losses through the premiums that they receive. But it would also “insure the insurance” by purchasing coverage for themselves from reinsurance companies. These firms, many of which are based overseas, allow for insurance companies to smooth their income and transfer risk so that they can provide higher limits of protection than they could underwrite on their own. The new insurance laws have changed that system completely. (more…)
Vacation Property FAQs September 18, 2007
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Florida, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.1 comment so far
It’s that time of year when we have many vacation property buyers. For some, the idea of owning a property far away from home is new and a bit daunting. But rest assured, it’s business as usual in our neck of the woods and there are several options for keeping your property safe and secure while you’re away.
Vacation Property FAQs
If you are thinking about purchasing a vacation property, chances are you have these questions in mind:
• Who will take care of the home or condo while you’re away?
• What does it cost?
• What other expenses should I expect?
Of course you want to protect your investment and so you will need someone who looks after your property and ensures that small problems don’t become big ones. For example, if the air conditioner were to break down and go un-noticed for a long period of time, mold and mildew will creep in. There are a couple of options for protecting your investment.
OPTION A: Professional Home Watch
In our area, many property owners hire a Home Watch company to perform routine inspections. This is true whether the property is a single-family residence or a condo. First, let’s look at the basic services a home watch firm typically offers:
• Check Security of all doors and windows
• Check for water intrusion
• Check security system
• Monitor A/C and humidistat
• Check smoke detectors
• Inspect circuit breaker for tripped breakers
• Check and run all appliances and plumbing
• Check automatic sprinklers
• Check ice maker for on/off production
• Check for pests/insect intrusion
• Check lanai and screens
• Verify pool, pest, and lawn service consistency and quality
• Immediate reporting of any abnormalities found
Additional services that might be offered or required are:
• Start and run vehicle(s) and boat(s)
• Guest or tenant check-in/check-out
• Meet and provide access for service people and deliveries
• Arrange cleaning services (prior to your arrival, for instance)
• Storm preparation and inspection
• Airport transfers
• Pre-arrival shopping and errands (concierge-like services)
• Handyman jobs
Routine inspections are usually once per week and you should receive regular correspondence from the service company detailing what was inspected and if any action is needed to prevent or address issues. Most often, the report is “all A-OK,” giving you peace of mind that nothing is amiss.
Depending on the location and size of the property and the frequency of service, fees range about $60 to $100 per month. If yours is a home, you will also need separate services for lawn care (about $90/month) and pool care (about $80/month). If yours is a condo, the association fee covers all exterior maintenance, including lawn care.
The Home Watch option is ideal for vacation property owners who are not renting their property, or for those who are renting, but are managing the rentals themselves (through a vacation rental web site, for example).
OPTION B: Professional Leasing Firm
For those planning to seasonally rent the property, and for those who want soup-to-nuts service, a property leasing firm can help.
Along with the services of a home watch company, the leasing firm markets your property, handles tenant applications and payments, checks tenants in/out, arranges end-cleaning, pays expenses out of your escrow account, provides monthly reports, and supervises repairs. Expect to pay 10-20% of gross rent for a full-service property management firm. Note that not all property management firms offer routine inspections, so a separate home watch service may still be needed.
WHEN TO HIRE
Most of our clients start the selection process after there is an accepted contract because the service firms usually operate in specific geographic areas. And some limit the types of properties they service (condos only or homes only) or the types of rentals (annual only or seasonal only). So it’s not necessary to start shopping for a service until you know the type of property, its location, and the specifics on what you’ll want them to do for you. Otherwise, you likely will spend a lot of time interviewing companies that are not right for the property.
Cape Coral CRA August 20, 2007
Posted by Brenda in Cape Coral FL Real Estate, Factoids, Fun, and FAQs, Florida, Real Estate - International, Real Estate Industry, Resources - City and County, SW Florida Lifestyle, Southwest Florida Real Estate.add a comment
One of the reasons we chose Cape Coral was our excitement about the long-term vision of the Cape Coral Redevelopment Agency (CRA) for the downtown area of the Cape. While we are frustrated that the CRA’s progress has been slower than anyone would like, we are glad to see them dogging it along and making some progress.

The mission statement for the agency is that it “will facilitate the emergence of a vibrant urban village where people of all ages will live, work, shop and be entertained.” The master plan adopted by the CRA and City Council designed the Downtown as a compact urban village.
The primary goal is to create a high-intensity pedestrian friendly urban area with open spaces and a system of both pedestrian and traffic circulation so that visitors, employees, and residents alike can easily find their way, park, and enjoy their walk to their destinations. And the CRA aims, through development incentives, to assist in the development of plazas and covered pedestrians walkways that improve access to waterways and the riverfront.
Visit the Cape Coral CRA website.
Tarpon Point Marina August 20, 2007
Posted by Brenda in Boating, Buying Real Estate, Cape Coral FL Real Estate, Florida, Real Estate, Real Estate - International, Real Estate Industry, SW Florida Lifestyle, Southwest Florida Real Estate.add a comment
Yesterday, I had the pleasure of meeting Bob Hensley, CEO of Grosse Pointe Development Company, and the developer of the beautiful Tarpon Point Marina community in Cape Coral. What a breath of fresh air. Bob is one of the few developers in the Cape that is still making significant investment in his holdings and he’s got the passion, vision, and resources to get the job done. Soon Grosse Pointe will break ground on Marina Village, a condo-hotel project on the waterfront with full resort services along with retail and office spaces.
Tarpon Point Marina is a luxury waterfront community on the Caloosahatchee River, with full service marina and many other amenities. Shown here is Tarpon Landings, the most recently completed project in the community.

It’s heavenly now and with Marina Village built-out fall of 2009, it’ll be one of the most spectacular waterfront resorts in South Florida. Oh, and Brenda was happy to confirm what we’ve long suspected: yes, that’s Bob’s helicopter that passes over our neighborhood every Friday afternoon on his way home from his commercial projects in Orlando.
Can’t wait until 2009? Check out current resales in Tarpon Point Marina.
Is a Short Sale a Bargain? August 20, 2007
Posted by Dave in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.1 comment so far
Many people are under the impression that homes that are being sold as a “short sale,” are priced lower than market value. The short sale is new phenomenon where the mortgage holder is the ultimate decision maker on price, terms, and all aspects of the real estate transaction. But hey, many say, they are selling “short,” and therefore it’s worth the hassle to get the bargain.
It is “short?” Here are two nearly identical properties: both built in the last 6 years, both 3 bedroom, 2 bath, tile roofs, pool, and on Gulf Access canals. One priced at $534,900; the other at $449,000. Which is the short sale?

The $534,900 house is the short sale. A bargain? The $449,000 house is the one that was priced right and a “normal” transaction. It sold for $400,000. (If you would like MLS details on either of these properties, let us know and we’d be happy to send it to you.)
It can take weeks or months before the lender will even respond an offer. So that means a buyer and seller are on hold while the lender keeps the property on the market. All the usual protocols of offer, counteroffer, and acceptance are thrown out the window; the lender holds the cards. This means a lot of confusion, frustration, and sometimes heartache.
There’s a lot more to know about short sales, and we advise proceeding with eyes wide open if you entertain this option. And, yep, we know this is a controversial topic and undoubtedly we’ll get some passionate feedback on this one.
If It Sounds Too Good to Be True… July 5, 2007
Posted by Brenda in Buying Real Estate, Real Estate - International.1 comment so far
![]()
You know the saying… if it sounds too good to be true, it almost always is. Unfortunately, the real estate industry has its fair share of scammers, whether on the mortgage front or slick tricks for conning property buyers.
Because Florida is a popular choice for people looking to purchase a second home, there are a few bad guys our there trying to swindle the vacation home buyer segment.
Here are some tips to help you stay away from the bad guys, ensure your property shopping and buying experiences are happy ones, and that your next purchase is one you will be proud to have completed.
- Be cautious about interpreting property values that are published on the Internet. Some home valuation sites can be helpful in getting a ballpark figure, but they are typically not up-to-date and they might be showing manipulated data. Use an independent human resource (your agent or an appraiser) to present you a qualified opinion of a property’s value. That human being will also provide you the facts behind the valuation so that you know it’s not smoke and mirrors.
- Run, don’t walk, from anyone who says the property is “guaranteed to appreciate.” There is no such thing as guaranteed appreciation in real estate. Property values fluctuate over time.
- Hire a real estate agent to look for homes and represent you. Don’t contact a builder, talk to the representative in the model home, or contact an anonymous person selling real estate online. In those instances, you do not have anyone representing your interests.
- Get help with contracts. Standard builder and developer contracts can be very one-sided in their favor and there will be pressure to sign while you are emotionally in love with the property. If you have a real estate agent working for you from day one, they will represent you in negotiations with the builder or developer and ensure that you have adequate safeguards in the contract.
- So much to feast on, it smells funny? It can be appealing to consider buying an investment property that offers soup-to-nuts services included. Some scammers offer to do everything for you after you buy… paying your mortgage, taxes and dues, finding tenants, collecting rent, managing repairs, and more. But that scammer might disappear after your closing, leaving you without resources for managing the property. There are certainly many reputable property management firms and brokerages that are full service and stick to their word. Check references and have your buyer’s agent look into the entire situation.
- Unless you are familiar with the neighborhood or development and you are working with an agent that you trust, be careful about buying sight unseen. This is especially true if there is pressure to BUY NOW of if there is flimsy rationale as to why you should not to view the property in-person. Buying sight unseen is not always risky. For example, suppose a condo in one of your favorite developments (one that you or a friend has visited) becomes available and has all the ingredients you’ve been looking for (the view, the floor plan) but you are unable to travel to inspect the unit. Your real estate agent can present a contract to the seller that protects you, even though you’ve not seen the property.
- Always have a professional inspection prior to closing. While doing an inspection is the buyer’s choice, be wary of any seller that suggests an inspection is unnecessary. Even on new construction, you’ll want a professional’s report on the property’s condition.
For most people, their second home is a dream home and is one of the most rewarding investment and lifestyle decisions they ever made. And it can be for you too. Be wary of anything that sounds too good to be true, work with an agent to look out for your best interests, and you’ll be on your way to that dream home and the lifestyle you deserve.
Florida Passes Property Tax Reform Package June 15, 2007
Posted by Brenda in Florida, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.10 comments
The latest version of property tax reform was passed by voters January 29, 2008.
How it works- Nov 1 2007
TALLAHASSEE, Fla. – Nov. 1, 2007 – The Florida Legislature, caught in a game of “chicken,” approved a measure that will appear before voters on the Jan. 29, 2008, ballot. With time working against them, lawmakers agreed on a measure that scaled back earlier initiatives, and even current reforms pushed by the House.
What the current amendment includes:
Homestead exemption
The homestead exemption increases. The current $25,000 homestead exemption remains; but a second $25,000 exemption is added for home values between $50,000 and $75,000. The second $25,000 exemption does not apply to school taxes, however, which translates into a lower-than-expected savings of about $240 per homesteaded owner. The portion of a home valued between $25,000 and $50,000 will still be taxed at all levels. FAR fought to include this taxable portion in order to maintain fairness for smaller cities and counties with lower median home values.
Portability – Moving up
Property tax savings portability (money saved over time on property taxes because of yearly increase limits through Florida’s Save Our Homes amendment) applies to homesteaders (homeowners with a homestead exemption) moving anywhere within Florida. Up to $500,000 of accumulated savings, applied to taxable value, may be transferred when one home is sold and another is purchased, with the transfer applying to all taxes, including the school portion. Homeowners have two years after they sell a home to buy a new one and transfer the savings.
If buying a more expensive home, a homesteader calculates savings by subtracting the assessed value (taxable value) from the just value (market value). The amount (savings over time) is then subtracted from the just value on the new home purchased. In most cases, the $50,000 homestead exemption will also be subtracted.
Example: Susie currently owns a home and has lived there for a long time. The house’s just value is $500,000, but because of Save Our Homes, the assessed value is only $200,000. Susie buys a new house for $700,000. The following year, she’ll pay taxes on only $400,000, however, because she’s “porting” $300,000 in value to her new home. After factoring in the new homestead exemption of $50,000, her total assessed value would be $350,000.
If buying a less-expensive home, the calculation changes and is based on the percentage of tax savings rather than a dollar amount. If the assessed value on the original home was 50 percent of the just value, for example, the homesteader would transfer that percentage to the new home, or have a new assessed value that is 50 percent of the new home’s just value. The percentage system was created to keep homesteaders from effectively eliminating their property taxes altogether by moving from a high-cost area of Florida to a low-cost area – a change that could severely hurt smaller rural economies.
Example: Susie currently owns a home and has lived there for a long time. The house’s just value is $500,000, but because of Save Our Homes, the assessed value is only $200,000. Susie buys a new town home for $300,000. She’ll pay taxes only on $120,000 because when buying down in value, she’ll keep the same ratio (40 percent) of assessed value to just value that she enjoyed in her old home. After factoring in the new homestead exemption of $50,000, her total assessed value would be $70,000.
Also, portability is retroactive to Jan. 1, 2007 – so everyone who bought this year and moved from an established homestead will be able to “port” their savings for next year. Since yearly tax values are based on ownership as of Jan. 1 each year, portability would not affect this year’s tax bills, which most homeowners have already received; but the savings will be applicable to next year’s tax bill.
Non-homesteaded property tax cap
A win for FAR and an important piece of the amendment is a 10 percent annual assessment cap on non-homestead property. Similar to Save Our Homes, this cap limits the assessed increases of commercial, rental and second home property taxes to a maximum amount of 10 percent per year starting in 2009, protecting against high spikes in taxes from year-to-year.
While property values will not rise 10 percent every year, FAR believes the cap offers some relief and protection to properties in high-value markets and waterfronts from unpredictable tax increases. The Constitution mandates a tax reassessment to just value upon transfer for non-homestead residential properties of nine units or less, but allows the Florida Legislature to determine how reassessment will occur for commercial and higher-unit residential properties. However, implementing legislation passed during the Special Session provides for reassessment of these properties upon a change in ownership or use.
Tangible personal property exemption
Under the amendment, the Tangible Personal Property (TPP) exemption for businesses is $25,000. The Legislature estimates that this tax – paid to local governments on items such as shelving, desks, computers, and other office equipment – will exempt about 1 million of Florida’s 1.2 million businesses that currently pay it. The amendment also drops the requirement to file for the TPP tax.
Work not done
While the proposed amendment will save property owners as much as $12 billion (depending on the portability amount used), FAR will work for greater relief measures. The association also has serious concerns about a challenge to the constitutionality of portability.
Earlier versions of property tax reform included provisions to help first-time homebuyers, a move missing in the current version. With that protection gone, FAR considers it possible that it will be challenged under the U.S. Constitution along with the entire Save Our Homes property tax system. If that happens, it could bring everyone back to the table yet again.
FLORIDA ASSOCIATION OF REALTORS®
Click the “more” tag to read about earlier versions that failed.
Florida economist predicts housing ready to recover May 31, 2007
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Selling Real Estate, Southwest Florida Real Estate.add a comment
ORLANDO, Fla. – May 31, 2007 – A top Florida economist has declared the housing slump a done deal. “It will take another 18 months or so before closing volumes reach more normal levels, but the worst is behind us,” says Hank Fishkind.
Fishkind says the turn-around is important to everyone, attributing housing troubles to the recent 75 percent drop in GDP (gross domestic product). The current 1.3 percent rate is down from the historic 4 percent pace, but Fishkind says that dropoff would go away completely when housing simply returns to normal levels.
“With (the number of home) starts below (the number of) closings, the inventory of new but unsold homes is slowly being absorbed,” says Fishkind. “Sales of existing homes are the best leading indicator for national housing markets. April sales were off sharply, falling below 6 million at an annual rate. At these levels it will take 8.4 months to sell all the homes that are for sale. However, prices remain stable. And the sales levels, while down this month, were up sharply earlier in the year.
“What all of this means, is that we have seen the worst for housing markets,” Fishkind says.
Related Posts: Are We There Yet?, Looking for Great Lot Prices?
This Dock Comes Equipped with Lift AND a Condo May 24, 2007
Posted by Brenda in Boating, Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Southwest Florida Real Estate.add a comment
Thinking about purchasing a wet slip or dock in Southwest Florida? This slip comes with a 16,000 lb lift and a 2 bedroom, 2 bath condo with community pool. So after a long day of fishing or cruising and all that fresh air, you can stumble up to your 1,100 SQFT condo and crash or take a refreshing dip in the pool.
The condo’s dedicated slip can accommodate a 38′ boat without the lift. With the already-in-place 16,000 lb lift, it will accommodate about a 30′ boat.
This Cape Coral, direct (sailboat) access property is located literally just a minute or two from the Caloosahatchee river and is on a wide 200′ canal. No bridges, no locks, no marina fees. Just one low price and low condo association fees, and a place that is your own.
Compare the price and value of this property with slips nearby…..
- This Beach Parkway condo and its dedicated dock with lift: $239K. Monthly condo association fees $300. No extra fees for dockage.
- Gulf Harbour 38′ marina slip: $225K. Monthly association fees $250.
- Sanibel Harbour 30′ dry (rack) slip: $120K. Monthly association fees $250.

Oh, and bear in mind that there is property tax on standalone deeded slips. For example the 2006 taxes on the Gulf Harbour 38′ slip were just over $2000. The 2006 taxes on the Beach Parkway condo with slip (non-homesteaded) were $4500.
Beach Parkway in Cape Coral is a popular location for boaters. It’s close to area shopping, dining, and the wonderful riverfront Jaycee Park is just down the street.

Sound interesting? View more details about this well-priced condo.

Looking for Great Cape Coral Land Prices? May 23, 2007
Posted by Dave in Buying Real Estate, Cape Coral FL Real Estate, Real Estate, Real Estate - International, Southwest Florida Real Estate.add a comment
If you are thinking about snatching up some vacant lots in Southwest Florida, particularly Cape Coral, you’ll love this trend chart. Dry lots that were close to $100,000 over a year ago are now selling for under $30,000. Freshwater Cape Coral lots are on a similar trend, going from $140,000 at the peak down to $45,000 at the bottom (Freshwater appears to be edging back up a bit).
Good news for buyers. Not so good for sellers (there is a surplus of vacant lots on the market right now, so sellers, if you can, hold off until inventory is reduced).

Related Posts: Are We There Yet?, Lee Belies National Trend
Are We There Yet? May 23, 2007
Posted by Dave in Buying Real Estate, Cape Coral FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.add a comment
Just like the kids in the backseat… the question we hear over and over about the Southwest Florida market bottom… “are we there yet?” For today’s market update, we looked at waterfront sold properties in Cape Coral covering a span of just over two years.
The graph below paints a vivid picture. You can see that the peak prices for all Gulf Access homes occurred in the 4th quarter of 2005. Prices steadily declined from that point, and after steep drops, a beginning of a levelling off. The bottom of the bottom for Gulf Access Homes (one or more bridges) is behind us, having occurred in Q1 of 07. Price per square foot on Gulf Access Homes appears to be creeping back up.

Related Posts: Lee Belies National Trend, Knock Me Off My Chair, Vacant Land Dry and Freshwater Update, Search All Area Listings
Wonderful Retirement Community May 20, 2007
Posted by Brenda in Buying Real Estate, Fort Myers FL Real Estate, Real Estate - International, Real Estate Industry, SW Florida Lifestyle, Southwest Florida Real Estate.1 comment so far
While helping a family member to relocate from St Paul, Minnesota to Florida, we
recently had the opportunity to get familiar with a little-known 55+ community in Fort Myers called Seven Lakes. It’s a tucked away hidden gem in the heart of Fort Myers.
Seven Lakes is a retirement golf community for active seniors, and boy are they active. Golf leagues, tennis, pools, bridge clubs, bingo nights, poker rooms, ceramic and woodworking hobby rooms, exercise classes, beach trips, shopping trips, casino trips, dancing and entertainment… the list of community activities goes on and on.
All that and it’s also surprisingly affordable to live there. There are small 1 bedroom, 1 bath condos under $100,000 (not a typo) and larger 2/2 condos or villas ranging from $120,000 to $289,000. Association fees (about $400-$600 monthly, depending on the location) include bundled golf and all the other amenities.
Most residents zip around the community on their golf carts. All in all, a friendly, active, well-managed 55+ neighborhood… we’ll be visiting often.
More About Seven Lakes, More Communities, Search All Area Listings
Cape eyes removing Chiquita lock May 15, 2007
Posted by Brenda in Boating, Cape Coral FL Real Estate, Real Estate - International, SW Florida Lifestyle, Southwest Florida Real Estate.add a comment
By Don Ruane
druane@news-press.com
Originally posted on May 09, 2007
A proposed lock on a busy Cape Coral canal may be abandoned because its cost jumped $12 million in four years.
The proposed lock on the south spreader waterway may cost about $15 million, up from $3 million when the city started planning for its construction in 2003.
So instead of building an expensive parallel lock to the Chiquita lock, city officials are preparing to drop the project and ask the state for permission to remove the existing lock.
Boaters with river access from the city’s southwest area must pass through the lock.
About 40 boats use the lock on a daily basis and about 100 per day on weekends, according to Karl Brauer of the Public Works Department.
Long lines often form while boaters wait their turn. A second lock would allow more and larger boats to pass through the barrier.
The proposed lock will be able to handle 60 boats per hour compared with 20 with the existing lock.
Removing the lock would eliminate the delays, too, but it also would allow the river and canal waters to mix. (more…)
Knock Me Off My Chair April 26, 2007
Posted by Brenda in Buying Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Selling Real Estate.1 comment so far
For the last 18 months, our local newspaper had only doom and gloom reporting when it came to our local real estate market.
Our editorial cartoonist, Doug McGregor (a.k.a. Mr. Negative) has been on the same bandwagon week after week after week.
So you could have knocked my off my chair this morning when I flipped to the editorial page to see a cartoon that is… gasp… positive! See also Lee County Belies National Trend.

Lee home-sales spike belies national trend April 26, 2007
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry.add a comment
From the News-Press, April 25, 2007
The number of existing houses sold in Lee County spiked up sharply in March, after a long slide that began last summer.
Meanwhile, prices increased slightly although still far below the salad days of late 2005 and early 2006.
There were 636 single-family homes sold with the assistance of Realtors in March, according to a report issued Tuesday by the Florida Association of Realtors.
That’s up 50 percent from February’s 423 but still below the 955 sold in March 2006.
The median price increased 5 percent to $268,000 from February’s $256,100 although that was still 5 percent less than $281,300 a year ago.
Nationally, the situation was gloomy.
In a separate report released by the National Association of Realtors, sales of previously owned homes in the U.S. declined to the lowest level in almost four years, delaying housing’s recovery from a slump that’s shown signs of reaching bottom.
But in Lee County, one seller said he’s happy to see the market come back to life a little. Jeff Bryan sold a house in The Forest in south Fort Myers in three days recently for $1,005,000.
“I sure did, and it’s in the just-over-a-million-dollar market, which is a pretty rough market,” said Bryan, who built the four-bedroom, two-and-a-half-bath house as an investment. “There’s no way it would have happened six months ago.”
He attributed the quick sale to a growing awareness by buyers that “they can get some bargains out there.”
Sales and prices topped out in 2005, with the median price reaching a high of $322,300 in December and sales a high of 1,309 in May.
Prices have generally been increasing slightly since October 2006, but the number of sales has been flat or declining since July 2006.
The inventory of unsold homes on the market was 12,644 in March, about the same as February’s 12,436 but more than three times the level of a year ago, according to figures compiled by the Realtor Association of Greater Fort Myers and The Beach.
While the inventory isn’t falling, sales and showings are increasing.
In Collier County, the Naples Board of Realtors hasn’t reported its sales to the Florida Association of Realtors since December.
Naples Board President Spencer Haynes, of John R. Wood Realty, said his group decided to issue its own numbers “unless they change the way they present the numbers.”
For one thing, he said, the statewide figures include any sales made by an agent in the associations based there. For example, if an agent who belonged to the Naples group sold a house in Estero, that would be counted in the Collier County report. He said the Naples group will only release quarterly figures because monthly doesn’t tell the whole story because of volatility in the real estate market.
The Naples group’s figures show the median price in the first quarter of 2007 was $399,512 compared to $375,000 in the fourth quarter of 2006.
In Charlotte County, the price fell 14 percent to $193,000 from $224,700 a year ago while the number of sales fell 25 percent from 315 to 237, according to the Florida association’s report.
Related Links: Southwest Florida Market Cycle, Search All Area Listings
INC Magazine Rates Cape Coral-Fort Myers #1 April 24, 2007
Posted by Brenda in Buying Real Estate, Florida, Real Estate, Real Estate - International, Real Estate Industry, SW Florida Lifestyle, Southwest Florida Real Estate.add a comment
INC Magazine rates Cape Coral-Fort Myers #1 for 2007 in its Best Cities to Do Business annual report. The magazine rates the Cape Coral-Fort Myers as #1 for mid-sized cities and #4 overall (all cities, no matter the size).
Read the full story: INC’s Best Mid-Sized Cities for Doing Business
Related posts: Lee County Homes Sales Belie National Trend
Bell Tower Park Condo March 22, 2007
Posted by markstrebel in Buying Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, SW Florida Lifestyle, Southwest Florida Real Estate.add a comment
Live, work, shop, play all within walking distance from your new home. Bell Tower Park is an amenity-rich gated community in the heart of Fort Myers, Florida. This 2nd floor Devonshire unit has sweeping views of the lake and common grounds.
This contemporary floor plan of over 2300 SQFT under air has 3 bedrooms, 2.5 baths, media room (a.k.a. den/office/guest room), great room, lush master suite, and a wrap around lanai that’s heavenly for entertaining and taking in the sights. You’ll find beautiful tile, crown molding, solid surface counters, and more details to appreciate. And room for all your toys in the 2 car garage.
Relax or entertain at the resort-style pool (shown above), clubhouse, and game room and there is plenty to keep you active: tennis, walking paths, billiards, and more.
View Details and more photos on this property. Search the Local MLS.
View more featured properties.
Best Deal on the Lake - And now Reduced! February 24, 2007
Posted by Brenda in Boating, Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, SW Florida Lifestyle, Southwest Florida Real Estate.2 comments
This impressive Lake Finisterre pool home is THE best lake property value in Cape Coral, Florida. Not only can you enjoy boating, fishing or skiing on the lake, but also boat out to the Gulf of Mexico. This property is Gulf Access, no locks or lifts, 20 minutes to the Caloosahatchee River/Gulf, and one bridge (10′25”). Check out the view from the huge lanai and pool area!
A rare find that’s right-price and move-in ready. The savvy buyer will have it all at an unbeatable price:
- wonderful 3-2-2 pool home
- enviable corner lot with 140′ of waterfront
- spectacular views
- tranquil and private setting
- mature landscaping
- fantastic boating
This home is sold turnkey—fully furnished right down to the silverware. So bring your toothbrush and move right in.


Home features include cathedral ceilings, pocket sliders (living, kitchen, and master bedroom), large kitchen, in-residence laundry, new roof in 2005, new screening, and beautifully decorated. Priced at just $425,000, there is not a Finesterre house or even a lot that comes close to this value!

Related Links: View Details on This Listing, Search Cape Coral-Fort Myers MLS, Learn More About the Waterfront
Working the List - Case Story February 7, 2007
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.add a comment
In a prior posts, we mentioned that in this buyer’s market, one strategy that works for “getting the deal,” is to make a list and work the list. Here, straight from our client’s fingertips, is a case story on how the strategy worked.
Buyer’s Profile: UK national, avid boater, entrepreneur in manufacturing, self-proclaimed “cheap Irishman,” looking for a DEAL
Objective: one or two waterfront homes for investment and for seasonal vacation for him and his immediate and extended family
Budget and Timeframe: $750,000 US, November 2006
IN JIM’S WORDS:
Last year I decided to start looking for a nice waterfront property on the gulf coast of Florida, it’s a place I’ve been to several times and I’ve absolutely loved it. The climate is perfect, the people are friendly, the fishing’s good, the wildlife is wonderfully different and most importantly….. you get a lot for your ££££’s (pounds) !!!
I’d heard quite a lot about Cape Coral from various TV travel shows in the UK and by word of mouth, and the apparent lifestyle there really appealed to me, having a home with a pool and my own boat at the bottom of the garden sounded like paradise…
So I got in touch with Brenda from SageRealtor Group, through a web connection. I was initially very impressed with their professional and easy to use website and I started bombarding her with questions… She was a terrific help and it was great to know at that stage that the whole process of finding, and buying a property was going to be no problem with Brenda and her husband Dave as my right hand !! It was the icing on the cake when I discovered that the property seller paid their commission , it was going to cost me nothing !!
For the next 4 or 5 months we kept in touch and they quickly got a good feel about the type of property I was interested in and were terrific at steering me in the right direction for the right property.. When my partner and I arrived we were made to feel most welcome by Dave and Brenda, genuinely lovely people, nothing was a problem.. Armed with numerous property leaflets, we set off to view the first properties with Dave and Brenda, feeling like royalty in the back of their Jaguar. At the end of the first day they had a good idea of what we liked and didn’t like, with this information in mind Dave and Brenda arrived the next morning with a fresh set of properties for us to view, which they had found, studied and printed off the night before.
We saw many wonderful homes, and during the day I started compiling a list of places I would be happy to buy, without getting too sentimental about any of them. We ended up with a possible list of 6 favourite properties, I knew that I would be happy with any of the properties that I had selected, if I could get an outrageously good deal on any one of them.
I started by selecting my 2 favourites and put offers well below the asking price on both of these properties, in the knowledge that if they weren’t accepted I’d move on to the next ones on the list. With expert lobbying by them to the listing agent, the offer on my first choice was accepted and I was extremely happy….
“He who dares, WINS” is the motto to this story !! I will be eternally grateful to Brenda and Dave for helping me, without them, I would NEVER have been able to get such a wonderful dream home at such a fabulous price.
- Jim
END RESULT
This strategy worked for three key reasons. First, having the market knowledge to know which properties met the client’s objectives and that were ripe to sell below asking price. Second, the buyer was emotionally ready to move on to the next “top pick” if an offer was not accepted or if the counter-offer was not acceptable to him. Third, the listing agent was informed that the buyer was working a list, an important factor in presenting the offer to her client. The seller decided to take a firm offer on the table now, rather than wait and see if another comes later and perhaps with less favorable terms.
This strategy is less effective without strong terms. For example, it likely would not fly if the offer had a contingency of 80% or more financing. Most sellers would not concede such a drastic price reduction when it’s iffy if the person will qualify for a loan.
MORE DEALS AWAIT
Those waiting to hear about the bottom in the news will be too late, as the news media generally reports what has happened, often using statistical data from several months prior. Having said that, rumbling of the bottom hitting is already dripping into national news, to wit:
“After bottoming in the fourth quarter of 2006, existing-home sales are forecast to gradually rise through 2007 and into 2008,” says David Lereah, chief economist.
But more meaningful is what’s happening locally. A month ago, for example, we could find ridiculously great deals on sailboat access waterfront homes all day long, but inventory is diminishing. Never ones to use high-pressure sales tactics or to create a false sense of urgency, we do feel it’s our obligation to say that if you’re thinking about buying in SouthWest Florida, you’d be wise to get the ball rolling now. Condos are especially good buys right now, as are waterfront homes.
Related Posts: Buyer Shopping FAQs, Buyer Closing Costs, UK Buyer Experience
Watch the Dolphin From This Waterfront Condo January 15, 2007
Posted by Brenda in Boating, Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Southwest Florida Real Estate.add a comment
Along the San Carlos Canal, this condo offers great dolphin watching and you’ll enjoy watching the boaters cruise by too.

It’s a Gulf Access 2/2 condo in Southern Cape Coral Florida. Ground Floor with a large comfortable lanai with expansive canal and pool views. Impeccably maintained and updated with top-quality materials: new appliances, raised white panel cabinets, new lanai tile, wonderfully rich Pergo wood floors, new Lexan Glass sliders, new air conditioner, new hot water heater and more.

Lush Master Suite with sliders to the lanai. Only 32 units in the building, with wonderfully maintained exterior, lush grounds, and LOW monthly fees of just $186/month. Just 15 minutes and one bridge (10′) to the Caloosahatchee River and Gulf of Mexico via the San Carlos canal.
All this for just $269,000.
View details, or email us if you are interested in knowing more about this property.
Property Buyers - Shopping FAQs January 2, 2007
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate - International, Southwest Florida Real Estate.1 comment so far
If you are starting to shop for a home, condo, or investment property, you’ll be pleasently surprised by our NO PRESSURE, EVER philosophy. Our job is to help you find the ideal property, one that meets your objectives for location, price, features, cost of ownership, and similar requirements that you have. Here are a few FAQs that will help you get to know how we start working with buyers. If we have not answered your questions, please email or call us anytime.
#1 Which Listings Do You Show?
We show you any property on the market that you want to see. It does not matter if the property is offered by a different brokerage firm or a developer. Our responsibility to buyers is to scout out the best properties that match the requirements, period.
#2 When I Search Your Web Site, Which Listings Do I See?
Your search results will show all properties on the market that match your search criteria. Again, it does not matter which brokerage has the property listed. You might get some of our listings, but you’ll also get listings from brokerages all over SouthWest Florida. As in Question #1, we show you any property you want to see. We don’t show you properties you don’t want to see. We’re not going to “push” you towards our listings; we believe that’s an unethical way of working with buyers. If you have not yet, try the property search on our web site: search area listings in Cape Coral, Fort Myers, Punta Gorda, Naples, and surrounding areas. It’s a powerful search tool and you can save favorites, save listings, and more.
#3 So If I Like A House Listed by ACME Realty What Do I Do?
Let us know. We’ll get you more information on the property and schedule a showing appointment at your convenience.
#4 What if I Drive By a House Listed by ACME Realty?
Call us. We’ll get more information and schedule a showing for you. Often, it’s possible to schedule a showing within an hour and sometimes even less.
#5 Who Pays Your Commission?
The seller pays the sales commission. The seller is hiring the services of real estate professionals to find a willing and able buyer for the property.
#6 Why Is it Beneficial if You Search Properties For Me?
If you are not familiar with the neighborhoods, we save you a lot of time and frustration. Our expertise and experience on neighborhoods, pending assessments, construction details, association fees, and location, location, location is what we put to work for you. Instead of searching and searching only to find out that what appears on the surface to be a great house is not…. Let us do the leg work for you.
#7 How Do You Send Me Properties Online?
If you’d like us to scout out properties for you, there are a couple of ways we can get you listing details. We set up search criteria for you and then email links to the listings. And (or) we can also set up a “portal” for you that has great features, such as the ability to save or reject listings and save notes. In all cases, you browse the listings at your leisure. Our job is to point out which are the best of the bunch (price, location, features, etc.).
#8 Have More Questions?
Let us know. We respond quickly and there’s no obligation, really. We love what we do and consider it a pleasure to help buyers move in the right direction, whether now or months or years down the road.
Related Posts: Best Searches Online, UK Buyer Experiences, Buyer Closing Costs, CMA - What to Look For
Weak Dollar - Strong Pound and Euro December 11, 2006
Posted by markstrebel in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate - International, Southwest Florida Real Estate.add a comment
Talk about opportunity knocking for European property buyers who are thinking about purchasing property in Florida. This is a rare situation where there is both a buyer’s market and an excellent exchange rate.
A pound buys $1.95 to $1.98 US and the Euro is holding at $1.33. When you take into account that Real Estate prices have dropped 20% to 30% in the single family market in SouthWest Florida, Europeans can now buy a beautiful waterfront home along Florida’s gulf coast of Mexico for 30% to 40% less than it would have cost one to two years ago.
Wish I could buy a flat in South London for a 40% discount!
- Mark
Where Best to Search Properties Online? December 5, 2006
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate - International, Southwest Florida Real Estate.add a comment
Over 80% of home buyers start their search for a property using the Internet. And it’s wonderful. At your own pace, and on your timeframe, in the middle of the night or on a lunch break… you can preview properties, neighborhoods, school information, and so much more. So where is the best online location to search? Web sites such as realtor.com, craigslist.org, oodle.com and others offer tons of properties, but are they the right place to search?
Aggregators = Not Always Current Info
Those web sites are aggregators, meaning they pull data from regional Multiple Listing Service (MLS) databases from all over the nation or world. Pretty nice, right? The issue with aggregators is that they most often have out-of-date information. The aggregator web site is not real-time (not instantaneous) as are most regional MLS databases. This means shoppers are bound to get frustrated with the process. You find a property, start to get excited about it, and then find out later that the entire time you were dreaming about the property it was already sold or no longer on the market.
We’ve seen it often enough: a client finds a property on realtor.com, asks us for more information, and we look up the current listing in our local MLS database to find that the property is no longer available. The client wonders how can that be? I’m looking at it right here, right now, on realtor.com… and it’s for sale. If the property status (price, sold, withdrawn, etc.) has changed in the last week or two, chances are the data on the aggregator’s web site is old as they only periodically grab updates from the regional MLS databases. If you think about it, it makes sense. If they are aggregating data from hundreds or thousands of databases, how can they realistically have “up to the minute” information every hour of the day or even every day or week… for the entire world?
And most people spend a few minutes or and hour studying a property online: reviewing its features, going over the pictures once or twice, viewing the virtual tour, showing it to the significant other and checking out the neighborhood or schools nearby… only to later learn the home is not available. Arrrgh.
Good News
The good news is that for sellers, it’s great to get a for-sale property on as many web sites as possible and the aggregators are a big help for just that. We publish listings to the consumer sites mentioned above, and others too. (Unfortunately, we don’t have any control over how quickly our listing data gets updated on those aggregator web sitses.)
And for buyers, the search options are many, and options are a good thing.
Searching Local MLS Only
To search a local MLS, it is easy to find regional MLS search tools directly, from a number of resources, and know that you are seeing up-to-the-minute, correct and accurate property information.
Most regional Realtor boards offer a public search tool, directly linked to the board’s MLS database. Or better yet, look for an advanced tool, such as the search tools on our SageRealtor.com web site. (Try it now: search area listings in Cape Coral, Fort Myers, Punta Gorda and surrounding areas). Ours is a direct link to every listing in the regional SouthWest Florida MLS database. And it’s a powerful search: you’ll find advanced search criteria (pool, waterfront, view, etc.) and “shop while you sleep” by signing up for email updates based on preferences. There is also a save properties feature, to a “cart” or “wish list,” so that you can review favorites again later. So you have the convenience of advanced tools, without the frustration of old or incomplete information.
SageRealtor offers the advanced search free of charge, with NO obligation. And it’s private: no phone number is required to sign-up and we won’t contact you via any means (phone or email) unless or until you ask us to.
For those who want even more advanced features, we offer a client portal, essentially a private, personalized shopping basket that automatically updates the second something changes in the local MLS. Clients get email updates, log-on to the portal anytime and view additions, view changes, and decide which ones you want to save or reject. There is even a comment feature, so that you can make notes for each individual listing. (Contact us if you’d like us to set up a portal for you.)

So when starting a property search, it’s worth a few extra minutes looking for a local regional MLS search tool that will save you time and aggravation down the road.
Buyer Closing Costs November 18, 2006
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.1 comment so far
In Florida, the bulk of the closing costs are paid by the seller (title insurance policy and real estate commissions). But there are some costs buyers need to be aware of.
Here is a summary of estimated closing costs for a typical residential transaction:
- Recording of Deed: $60
- Pro-ration of property taxes for the calendar year (annual taxes are paid in arrears in Florida)
- Pro-ration of dues (HOA fees or similar)
- Property boundaries survey (if required by you or your lender): $200
- Professional property inspection: $350
- Appraisal, if required by you or your lender: $300
- Miscellaneous other fees: $150 to $300
- Attorney Fees, if required by you or your lender: variable amount
There are additional fees if you are taking out a mortgage:
- Documentary stamp on mortgage: 0.35 per $100 financed (e.g., on a mortgage of $250,000 the doc stamps are $875)
- Recording of Mortgage: $60
- Intangible tax on mortgage: .002 on mortgage amount (e.g., $500 on a $250,000 mortgage)
- Fees charged by your lender (processing fees, points, and so on)
The above estimates are a good guideline, but be sure to work with your agent on a buyer’s “net sheet” before writing a purchase contract to determine your specific costs. Also, a week or a few days before closing, the title company will provide you a settlement statement (called a HUD) that states all fees, to whom they are paid, and your final amount due at closing. Both you and your agent need to review this carefully prior to closing.
UK Buyer Experience November 1, 2006
Posted by Brenda in Buying Real Estate, Cape Coral FL Real Estate, Fort Myers FL Real Estate, Real Estate, Real Estate - International, Real Estate Industry, Southwest Florida Real Estate.2 comments
UK nationals love Florida. And they love the current exchange rate even more. In the last 10 days, we completed two property purchase transactions for UK clients. One client lives south of London. The other is from northern Ireland. Both purchased beautiful waterfront vacation homes in Cape Coral.
Their parting words before heading back: “It was so much easier than we thought it would be! Thank You.”
The thought of purchasing property in another country is daunting, but the process is much smoother and faster than most non-US residents think. Our London client said that what took him just a few days in Cape Coral would have taken him months to do in the UK. We completed all the critical steps in the purchase transaction, from seeing many properties and choosing the best of the best, to writing the contracts and completing negotiations, to getting the home inspection done (equivalent to a survey in the UK), to getting all of the paper work and wire transfers completed.
Now that the key steps are done, we facilitate the remaining activities required for closing and communicate progress and status with the clients on a regular basis. The actual closing will occur via overnight mail. The buyers do not need to return to Florida to close the transaction and take possession of the property.
The keen efficiency of the process boils down to three key elements. The first is that the SageRealtor Group does a lot of proactive work to prepare for the client’s visit, the objectives, and the properties that will be of interest. This preparation includes educating our client on the process, the contracts, what to expect at each step of the way, and how best to protect their interests. The second is that the Florida’s real estate contracts and processes are wonderfully standardized and highly regulated by the state. The third is that there are no government hurdles to jump through and no special requirements of European buyers. The process is the same as it is for us.
Outside of the real estate purchase itself, both clients were quite impressed with other services they received. While at a local bank, both clients were delighted with how friendly the bank personnel were and how little time it took to set up local accounts with online bill pay features. Both could not believe the speed and thoroughness of the inspection team and how quickly we could get the inspection scheduled. And of course, both enjoyed lovely weather, savored relaxing boat cruises on our ‘31 Tiara (there is nothing like seeing SouthWest Florida from the water), and are thrilled with the purchases they made (our Irish client is 6 foot 5 inches tall and a strong man; he picked Dave up off the ground when he heard the news that he got the house he wanted at the price he wanted… I guess he was, as he’d say, a wee bit happy.)
From our side, we too were impressed and our now fortunate to call them our friends. Thoughtful and courteous, funny and warm, fair and honest, and full of life. We’ve been very lucky these last few days to have the opportunity to get to know them and look forward to their speedy return when they vacation for the first time in their new waterfront homes.
Related Post: Foreign Ownership of Vacation Property
Florida Popular as a Place to live Nationally and Internationally October 5, 2006
Posted by Brenda in Florida, Real Estate, Real Estate - International, SW Florida Lifestyle.1 comment so far
NEW YORK — Oct. 4, 2006 — A first-time public opinion survey asked the question: Where do you want to live? Americans picked Florida as their third favorite state, with North Carolina first and Virginia second. Internationally, Florida ranked No. 2, surpassed only by California.
The Anholt State Brands Index — http://www.statebrandsindex.com/ — recently looked at the responses of 9,000 U.S. citizens and more than 12,000 foreigners regarding the appeal of all 50 U.S. States. The poll, created by government advisor Simon Anholt and powered by global market intelligence solutions provider GMI, found that American panelists ranked North Carolina and Virginia as the top two states where they would like to live, while neither state made it into the top five of the global ranking.
Foreign panelists ranked the big-name states — Florida, California and New York — in the top five, while home-turf panelists reserved the top five slots for some of the smaller-name states, such as Colorado and the afore-mentioned North Carolina and Virginia. In fact, some of the more obvious big names did not make the overall domestic top five, and Florida was the only state to make the top 5 on both rankings.
For instance, foreign favorites California and New York ranked nine and 39 respectively to Americans, while foreign panelists ranked them four and one. In some cases, the foreign panelists chose American states based on misperceptions. Generally, they judged all of New York State, for example, based on the image they had of New York City. And many mistakenly believe that Washington, D.C., is located in Washington State.
The study looked at each states’ “brand,” or the perception of that state held by residents within the U.S. and throughout the world. It looked at six perception areas: tourism, exports, people, governance, culture and heritage, and investment and immigration. In tallying the total marks for each state, the study finds “a big gap between the megabrands of California, Florida” and the other states. “Hawaii and New York are in the second league of brand power,” the report notes, “and then there is another sizeable gap between them and the remaining 46 states.”
“The brand images of U.S. states, as a rule, are more up to date, more detailed, and more likely to be based on fact than fiction amongst domestic audiences than overseas respondents,” says study author Simon Anholt. “The most noticeable difference between how Americans rank the importance of their states and the way foreigners do so is the presence of Virginia and North Carolina in the U.S. panel’s top 10, and their absence from the non-U.S. panels’ list. The high domestic profile of these three states probably has much to do with their relevance to American history, which is not as familiar to foreign audiences as it is to domestic ones.”
“Brand image is critically important to the prosperity of all communities, yet it is hard to identify, hard to explain, and remarkably hard to alter,” says Anholt. “It is critical for the political, cultural, social, educational and business leaders of each state to understand their brand, and to see how potential visitors, investors and future citizens view them. If the image doesn’t match up to the reality, they can decide what to do to close the gap.”
Top five ranking
Responses of U.S. residents:
- North Carolina
- Virginia
- Florida
- Colorado
- Oregon
Responses of foreigners:
- California
- Florida
- Hawaii
- New York
- Washington
The survey was conducted between May 25 and June 12, 2006. A representative sample based on age, gender, and where applicable, geographic region, race and ethnicity, was collected in the United States (9,000 completes) and the top 15 inbound tourism markets (12,410 completes) for a total of 21,410 completes.
© 2006 FLORIDA ASSOCIATION OF REALTORS®
Related Posts: SouthWest Florida Market Cycle, Still Sunny, Long-Term Outlook
Search the Local SouthWest Florida MLS for properties.
Learn about SouthWest Florida lifestyle, economy, beaches, and more.




